Privacy Policy
BookAle Privacy Policy
This
Privacy Policy describes how your personal information is collected,
used, and shared when you visit or make a purchase from Bookale.Com (the
“Site”).
PERSONAL INFORMATION WE COLLECT
When
you visit the Site, we automatically collect certain information about
your device, including information about your web browser, IP address,
time zone, and some of the cookies that are installed on your device.
Additionally, as you browse the Site, we collect information about the
individual web pages or products that you view, what websites or search
terms referred you to the Site, and information about how you interact
with the Site. We refer to this automatically-collected information as
“Device Information.”
We collect Device Information using the following technologies:
“Cookies”
are data files that are placed on your device or computer and often
include an anonymous unique identifier. For more information about
cookies, and how to disable cookies, visit
http://www.allaboutcookies.org.
“Log
files” track actions occurring on the Site, and collect data including
your IP address, browser type, Internet service provider, referring/exit
pages, and date/time stamps.
“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
When
we talk about “Personal Information” in this Privacy Policy, we are
talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We
use the Order Information that we collect generally to fulfill any
orders placed through the Site (including processing your payment
information, arranging for shipping, and providing you with invoices
and/or order confirmations). Additionally, we use this Order Information
to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When
in line with the preferences you have shared with us, provide you with
information or advertising relating to our products or services.
We
use the Device Information that we collect to help us screen for
potential risk and fraud (in particular, your IP address), and more
generally to improve and optimize our Site (for example, by generating
analytics about how our customers browse and interact with the Site, and
to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We
share your Personal Information with third parties to help us use your
Personal Information, as described above. For example, we use Shopify to
power our online store–you can read more about how Shopify uses your
Personal Information here: https://www.shopify.com/legal/privacy. We
also use Google Analytics to help us understand how our customers use
the Site–you can read more about how Google uses your Personal
Information here: https://www.google.com/intl/en/policies/privacy/. You
can also opt-out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout.
Finally,
we may also share your Personal Information to comply with applicable
laws and regulations, to respond to a subpoena, search warrant or other
lawful request for information we receive, or to otherwise protect our
rights.
BEHAVIOURAL ADVERTISING
As
described above, we use your Personal Information to provide you with
targeted advertisements or marketing communications we believe may be of
interest to you. For more information about how targeted advertising
works, you can visit the Network Advertising Initiative’s (“NAI”)
educational page at
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
Clicking opt-out in emails sent to you.
Additionally,
you can opt out of some of these services by visiting the Digital
Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please
note that we do not alter our Site’s data collection and use practices
when we see a Do Not Track signal from your browser.
YOUR RIGHTS
If
you are a European resident, you have the right to access personal
information we hold about you and to ask that your personal information
be corrected, updated, or deleted. If you would like to exercise this
right, please contact us through the contact information below.
Additionally,
if you are a European resident we note that we are processing your
information in order to fulfill contracts we might have with you (for
example if you make an order through the Site), or otherwise to pursue
our legitimate business interests listed above. Additionally, please
note that your information will be transferred outside of Europe,
including to Canada and the United States.
MINORS
The Site is not intended for individuals under the age of 13.
CHANGES
We
may update this privacy policy from time to time in order to reflect,
for example, changes to our practices or for other operational, legal or
regulatory reasons.
CONTACT US
For
more information about our privacy practices, if you have questions, or
if you would like to make a complaint, please contact us by e-mail at
bookaleblog@gmail.com or by mail using the details provided below:
bookaleblog@gmail.com
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